Posts Tagged ‘celebrity’
JENNIFER ANISTON’S DEAD DOG
I just read that Jennifer Aniston’s 15 year old dog ‘Norman’ has died. Let’s think about how I know this.
First, the dog died. A personal moment of sadness. Then a Hollywood PR person, whose entire job involves making us care about Jennifer Aniston, wrote a press release about the dead dog and sent it to websites and newspapers in order to use the dog’s death to get Jennifer Anniston more exposure. On receiving the self-publicising dead dog press release the reporter said ‘a dead dog, THAT’S A STORY’ and took time out of her day to write a dead dog article and create an accompanying picture gallery of ‘Stars and their Furry Friends’, complete with over one hundred photos. Then, using a complex network of computers, satellites and global technology she published the dead dog story to millions of homes, offices and mobile phones around the world, where it began receiving comments discussing Jennifer Aniston and her dead dog. Soon it became morning here in the UK, and I (totally unaware of the dead dog) turned on my computer to find out what had happened in the world while I was asleep. At this point the dead dog story, which originated in Jennifer Aniston’s house in the west coast of the USA, was beamed using a high-tech network of fibre optic cables into my house in South London where, without even having to get out of bed, I am told about the dog. Who is dead. Who belonged to a woman I’ve never met.
Now I’m not saying there could have been a better use of this global news network but a billion people don’t have access to clean water. Just saying.
TWEETING THE ROYALS
This week I began producing a new online campaign forAlison Jackson, the artist who first became famous in 1999 for creating voyeuristic photos using celebrity lookalikes. She went on to win a BAFTA for her mock-documentary show Doubletake in 2002 and is now promoting a new book and website around William and Kate’s marriage. Alison’s brilliant new work uses her trademark style of stealthily-shot paparazzi photos combined with her unique and shocking sense of humour to give the public an insight into the private side of the royal wedding.
Using Twitter we’re going to amplify this work with a new campaign, bringing the personalities of the celebs to life and allowing a global audience to interact with Wills, Kate, Harry, The Queen, Charles & Camilla, Carole Middleton, Posh & Becks, and The Archbishop of Canterbury. It’s a crucial time for the royals and their friends, and bringing eight characters to life allows users to follow a whole family who had, until now, been untouchable.
Throughout the coming weeks our royal wedding party will react to scandalous celeb stories released on Alison’s Daily Mail-inspired website, including the Queen at the bookies, Simon Cowell getting an ‘intimate’ wax and Charlie Sheen’s viagra-assisted night of passion. As they do so our royals will be cracking jokes, bickering, LOLing and a whole host of other shockingly common behaviour.
It’s modern, it’s interactive and its going to be a lot of fun so make sure you follow the key players…
CHARLES & CAMILLA
@Charmilla_Uncut
CAROLE MIDDLETON
@KatesMum_Uncut
THE ARCHBISHOP OF CANTERBURY
@Bishop_Uncut
DAVID & VICTORIA BECKHAM
@PoshBecks_Uncut
This project is being run through the new company I’m co-creating (more on that in due course) and the tweets are written by myself and the very funny David Levin.
